You only need to understand 3 key concepts to know how to execute Digital effectively:
Identify a clear need in the market and build something quickly and cheaply to test your product in use.
By its very nature, Digital solutions allow you to track performance with every interaction. Ensure you track and measure the results of everything you’ build, gather feedback from all sources, and take observations and insights as learnings.
Use the learnings and identify refinement opportunities.
Start again.